A spring snapshot by GEO and vertical: iGaming expanding beyond its strongholds, nutra staying reliable, strong financial offers in Italy, and app installs shifting toward Southeast Asia and CIS.
A snapshot of where traffic and margin are heading this spring, based on live campaign data from the team's current run.
iGaming expands beyond its strongholds
Tier-2 and Tier-3 markets show growing engagement specifically with crash-game formats, while Tier-1 GEOs (the UK and select EU markets) remain viable but demand stricter compliance and stronger creative to justify a higher CPA.
Nutra remains a reliable base vertical
Men's health and weight-control offers keep performing steadily across Southern and Eastern Europe, with age-segment targeting remaining the strongest optimization lever.
Financial offers are strong in Southern Europe Tier-1
Trading and forex-adjacent products show strong results specifically in Southern Europe Tier-1 — in particular, Italy has stood out as an outstanding GEO for financial campaigns on push traffic, with conversion and FTD rates among the best of comparable Tier-1 markets.
App installs are shifting toward Southeast Asia and CIS
App install campaigns are shifting toward Southeast Asia and select CIS markets, where CPI stays low relative to install quality, especially in the e-commerce and super-app categories.
In short
- iGaming expands on Tier-2/3 via crash games, Tier-1 stays viable with stronger creative.
- Nutra is stable across Southern and Eastern Europe, age targeting is the main lever.
- Italy stands out as an outstanding GEO for financial campaigns on push traffic.
- Sources that looked new a year ago — Telegram Mini Apps above all — are now mature enough to run at real scale, but still cheaper than saturated channels.
If you're planning to enter this direction — run the economics before launch, not after the first thousand dollars spent.