Geos & markets

Top 5 GEOs and Verticals: August 2025

Five currently standout GEO-vertical combinations, based on results from the team's live campaigns in August 2025.

Currently standout combinations, based on results from the team's active live campaign launches.

iGaming — Brazil (crash games)

Player-controlled cashout mechanics continue to deliver some of the strongest engagement numbers of any GEO-vertical combination currently in rotation, provided the funnel includes a trust-building step before the offer.

Nutra — Southern/Eastern Europe

Stable, reliable margin where age-segment targeting does most of the optimization work — a dependable baseline vertical even as flashier options come and go.

PIN Submit — Tier-1 Gulf

Saudi Arabia, UAE. High value, high complexity. Requires patience through the Google UAC learning phase and careful account scaling, but the payout justifies the extra operational care for teams willing to do it right.

Finance/trading — Italy

One of the best-converting Tier-1 combinations specifically for push traffic, with FTD numbers holding up well relative to CPA.

App installs — Southeast Asia

Consistently low CPI relative to install quality, especially in e-commerce and super-app categories, with room to scale through structured whitelist testing.

In short

  • Player-controlled cashout mechanics deliver some of the strongest engagement numbers in Brazil's crash games.
  • Nutra in Southern/Eastern Europe remains a dependable baseline vertical with age targeting.
  • PIN Submit in the Gulf requires patience through the Google UAC learning phase, but the payout justifies it.
  • Push traffic in finance/trading in Italy is one of the best-converting Tier-1 combinations.
  • A disciplined "test first, then whitelist" approach and creative fatigue management repeat across all five combinations.

If you're planning to enter this direction — run the economics before launch, not after the first thousand dollars spent.

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