Running a male-health nutra offer across Italy and Romania through Facebook targeted ads, spending $12,350 and generating $26,436 in revenue — a 114% ROI and $14,086 net profit inside three weeks.
The task
The advertiser came to us with a funnel that already worked but had hit a volume ceiling. Needed to launch a male-health nutra offer through Leadbit simultaneously across two GEOs — Italy and Romania — on Facebook targeted ads.
We worked the "Nutra" vertical in the Italy and Romania market. Payment model — CPA per approved lead, main sources — Facebook Ads.
How we did it
The plan was built so each step could be rolled back on its own.
- Ran the offer through Leadbit across both GEOs in parallel, using an antidetect browser and a separate pool of mobile proxies to keep accounts clean.
- Made a decisive switch from static images to video creatives.
- Kept a simple, disciplined campaign structure: 1-2 campaigns per GEO, 2-3 ad sets each, one ad per set.
- Set up automated rules that scaled budget and turned off weak ad sets on their own, without manual oversight.
What went wrong
The first real setback hit during scaling. Working in two GEOs at once on a sensitive vertical required keeping accounts clean and managing scaling without constant manual oversight.
Using an antidetect browser with a separate mobile proxy pool and automated scaling rules removed the operational load and kept campaign structure simple as volume grew.
The result
By the end of the period, the setup hit its planned numbers. Over the three weeks: roi — 114%, spend — $12,350, revenue — $26,436, net profit — $14,086.
Over three weeks the campaign delivered $26,436 in revenue on $12,350 spent — 114% ROI and $14,086 net profit; average CPL landed around $6, with a 50% approval rate in Italy and 62% in Romania — both held steady across all three weeks.
What we took away
- Switching from static images to video can produce a noticeably higher CTR — some creatives hit 30%, with viewers rewatching in-feed multiple times.
- Automated rules for scaling budget and shutting off weak ad sets remove manual load when working across several GEOs at once.
- A simple, disciplined campaign structure (1-2 campaigns per GEO, 2-3 ad sets, one ad) doesn't stand in the way of a stable approval rate and predictable CPL.
These numbers belong to one specific setup, geo, and buying period. Economics will differ on another offer or in another season — we always recalculate them before launch.