A licensed online casino offer run into the Czech Republic through native ad placements over a month — 275 first-time deposits at €68 CPA, €18,700 total spend.
The task
The advertiser came to us with a funnel that already worked but had hit a volume ceiling. Needed to launch a licensed online casino offer into the Czech Republic via native advertising and generate a flow of first deposits within a monthly spend.
We worked the "iGaming" vertical in the Czech Republic market. Payment model — CPA per first deposit, main sources — native advertising.
How we did it
We split the work into several parallel tracks.
- Moved the license badge out of the lander footer and into the creative itself as a visible trust element — Czech players are well aware of licensing, since local regulators openly publish the list of legal operators.
- Bet on slot-themed creatives over table games — they consistently outperformed in this GEO.
- Used a specific bonus amount in headlines ("200 free spins") instead of a vague "get bonus spins".
- Focused daily targeting on weekdays rather than an even weekly spread.
What went wrong
The bottleneck turned up somewhere we didn't expect. Weekend traffic produced noticeably more expensive FTDs — clicks on those days were more often idle browsing that rarely reached a funded account.
Shifted targeting to weekday daytime hours, where clicks converted into a funded account more cheaply and consistently than on weekends.
The result
The result was a controllable volume with predictable economics. Over the month: first deposits — 275, cost per deposit — €68, total spend — €18,700.
Over the month the campaign delivered 275 first deposits at €68 CPA and €18,700 total spend — specificity in bonus headlines lifted CTR by roughly 35% versus a vague pitch.
What we took away
- A license badge in the creative itself, not just the lander footer, works as a trust element and lifts CTR — especially where the audience is licensing-aware.
- A specific bonus amount in the headline beats vague phrasing by a clear margin.
- Weekday daytime targeting produces cheaper deposits than an even weekly spread.
These numbers belong to one specific setup, geo, and buying period. Economics will differ on another offer or in another season — we always recalculate them before launch.