39 documented launches
Every case describes the task, the approach, the numbers and separately what went wrong and how we fixed it. A case without a failure section is usually useless to the reader.
A two-phase push traffic campaign to install the Shopee app in Vietnam: source discovery at $0.54 CPA, then whitelist scaling down to $0.34 CPA — a $0.40 blended CPA overall, $500 under budget.
A licensed online casino offer run into the Czech Republic through native ad placements over a month — 275 first-time deposits at €68 CPA, €18,700 total spend.
A licensed online casino offer run into the UK through native ad placements over a month — 340 first-time deposits at £52 CPA, £17,680 total spend.
A licensed online casino offer run into Poland via push notification traffic over three weeks — 410 registrations at $4.60 CPA, $1,886 total spend.
A solo-operator iGaming push into the UK — a demanding Tier-1 market — through Telegram Mini Apps push-style ads, landing 129 registrations at $14 CPA and a 7% CTR over 25 days.
A/B pre-lander tests and step-by-step audience optimisation reduced CPL by 38% in 6 weeks.
Meta lead form + Conversions API eliminated conversion loss from ad blockers. CR grew from 2.8% to 3.9%.
A short-term installment loan offer run into Kenya via push notification traffic over three weeks — 640 approved applications at $4.20 CPA, $2,688 total spend.
A short-term loan offer run into the Mexican market via a mix of push and native traffic over 4 weeks — 480 completed applications at $6.20 average CPA, $2,976 total spend.
Azerbaijani-language localisation and fast rotation of 12 creatives brought CR to 4.3% in 2 weeks.
First attempt at the Philippine market on a diabetes-focused nutra offer (Diabextan) via Facebook — $28,968 spent, $88,536 back, 205% ROI, $59,568 net.
Running a male-health nutra offer across Italy and Romania through Facebook targeted ads, spending $12,350 and generating $26,436 in revenue — a 114% ROI and $14,086 net profit inside three weeks.
A CPA-model nutra push into Germany running ads inside Telegram bots rather than channels — 89 leads at $1.20 CPA and a 5.8% CTR over 14 days, on a modest $107 budget.
A follow-up push on the same nutra offer across five European GEOs — $24,100 spent, $67,767 back, 181% ROI — built entirely around reducing invalid lead volume rather than chasing raw lead count.
A weight-loss nutra offer run into Brazil via Facebook and native traffic over four weeks — $18,200 spend, $49,300 revenue, $31,100 net profit, 171% ROI.
A PIN Submit campaign run through Google UAC into the Saudi market — a high-value, high-difficulty Tier-1 GEO — closing at 87% ROI on a genuinely demanding traffic model.
A practical look at pre-roll video ads — skippable and non-skippable — and why they consistently punch above their CPM in gambling, betting, dating and gaming.
A licensed sports betting offer run into Nigeria via push notification traffic over a month — 1,900 registrations at $2.10 CPA, $3,990 total spend.
A CPL sweepstakes offer run through a major native ad network into the US market — 1,240 leads over 10 days at a $2.85 average CPL, $3,534 total spend.
Monetizing a European tap-to-earn clicker game (1.5M MAU) inside Telegram Mini Apps — $18,357 in revenue over a 20-day test, 3.5x the initial $5,000 target.
Simultaneous launch across 3 GEOs optimised on the sign-up event. Best result: Georgia with 5.1% CR.
TikTok campaign with UGC creatives targeting 18–34: CR 4.6%, cost per install €0.68.
A mobile subscription offer using carrier billing (charge to phone bill, no card required) run into Egypt over two weeks — 890 confirmed subscriptions at $1.90 CPA, $1,691 total spend.
A three-week Lucky Jet (crash-game) push into Brazil via Facebook on a CPL+RevShare model, closing at 156% ROI — but the real story is what it took to get there.
A crash-game iGaming offer (RevShare model) run into Peru via Facebook and Telegram over three weeks — first market test for the team, closing at 145% ROI on a modest initial budget of $4,100.
A crypto exchange offer run into the UAE market via Google UAC and native placements over three weeks — 260 fully KYC-verified accounts at $61 CPA, $15,860 total spend.
A CPA dating offer run into Colombia through Facebook targeted ads over three weeks — 610 confirmed sign-ups at $2.40 average CPA, $1,464 total spend.
A CPA-model dating offer run into the German market via Facebook targeted ads over three weeks — 340 confirmed sign-ups at an average €4.10 cost per acquisition, spend of €1,394.
A mainstream dating offer run into the Philippines through native ad placements over four weeks — 980 verified sign-ups at $1.35 CPL, $1,323 total spend.
Video creatives for Feed and Stories with staged budget scaling from €10K to €48K per month.
Catalogue campaigns covered the top of funnel; abandoned-cart retargeting brought back 22% of users.
A general e-commerce offer (home goods, electronics accessories) run into Germany through the Q4 shopping season — 3,400 confirmed orders over 5 weeks, $1.40 average CPA.
A general e-commerce offer (mixed electronics/home goods catalog) run into Poland across the Black Friday window — 2,100 confirmed orders over 6 days, $0.89 average CPA on an order-confirmation model.
Direct Telegram channel placements provided 60% of volume; paid social filled the rest with 5.9% CR.
An online education (skill-course) lead gen offer run into India via a mix of native and Facebook traffic over three weeks — 720 qualified leads at $1.60 average CPA, $1,152 total spend.
CPA campaign with strict approval and hold control. Approval rate reached 78% through traffic pre-qualification.
A forex trading offer run into Indonesia via push notification traffic over a 3-week campaign — 210 first-time deposits at $38 CPA, on a $7,980 spend against a target ceiling of $45.
A practical breakdown of running gambling push traffic into Canada — five creatives, three landers, disciplined automation rules, and the mistakes that quietly kill new campaigns.
First test of Telegram Mini Apps as a gambling traffic source into Russia — nearly 3,000 registrations in a month at a $3.10 CPA, scaling daily budget from $100 to $300.
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