A practical breakdown of running gambling push traffic into Canada — five creatives, three landers, disciplined automation rules, and the mistakes that quietly kill new campaigns.
The task
By the start, the advertiser had confirmed demand but no controllable volume. The goal was to build a disciplined process for launching gambling push traffic into Canada and avoid the typical mistakes new operators make that quietly kill campaigns.
We worked the "iGaming" vertical in the Canada market. Payment model — CPC push traffic buying, main sources — Push traffic.
How we did it
The plan was built so each step could be rolled back on its own.
- Launched five creatives at once against three landers instead of one creative — for a real test, not the illusion of one.
- Targeted traffic exclusively at English-speaking users (63% of the local audience), with a cap of two impressions/clicks per user per day.
- Introduced automation rules: any source with CPA above $3 and zero conversions was automatically blacklisted.
- Sent traffic through full landing pages rather than straight to the offer, to see exactly where the campaign was actually losing conversion.
What went wrong
The first real setback hit during scaling. Typical mistakes made by new operators — sending traffic straight to the offer without a lander, launching with a single creative instead of a real test, too narrow a dayparting schedule at the start — quietly kill a new campaign's results.
In one illustrative test, a single one of the five creatives delivered all three conversions — the other four were switched off and replaced with variants close to the winner, and source lists with zero clicks were cleaned up. Automated blacklist rules took over most of the work of filtering out non-performing sources.
The result
By the end of the period, the setup hit its planned numbers. Over the 2025: cpc — $0.045, budget — $25/день.
The final setup held at a $0.045 CPC on a $25/day budget; premium traffic sources plus a manager-curated whitelist consistently outperformed cold, unfiltered traffic in this vertical.
What we took away
- A real test needs at least five creatives against multiple landers, not a single variant.
- Push creatives burn out fairly fast — stale assets need swapping well before they visibly stop converting.
These numbers belong to one specific setup, geo, and buying period. Economics will differ on another offer or in another season — we always recalculate them before launch.