A follow-up push on the same nutra offer across five European GEOs — $24,100 spent, $67,767 back, 181% ROI — built entirely around reducing invalid lead volume rather than chasing raw lead count.
The task
The campaign launched from scratch: the advertiser had no buying history in this geo. Needed to scale the same nutra offer across five European GEOs, shifting focus from lead volume to lead quality.
We worked the "Nutra" vertical in the Europe (EU5, 5 countries) market. Payment model — CPA per approved lead, main sources — .
How we did it
The plan was built so each step could be rolled back on its own.
- Rebuilt all pre-landers with dynamic form logic — some as vertical single-button forms, some as a quiz format — with automated testing and rotation by GEO.
- Added country-code autofill to phone fields and forced a numeric keyboard on mobile.
- Added an SMS warm-up for every confirmed phone number.
- Set up a cookie-based traffic router that recognized repeat visitors and showed them a different pre-lander variant on each visit.
What went wrong
The first real setback hit during scaling. Chasing lead volume produced a high share of invalid submissions, and a typical repeat visit kept showing the same page even to the twentieth consecutive visit — both factors reduced the real value of the traffic.
Switched to working with 100-300 low-limit accounts instead of fewer high-limit ones — this added operational load but kept CPL stable in the $7-9 range even as volume grew, together with fewer typos thanks to country-code autofill and the numeric keyboard.
The result
By the end of the period, the setup hit its planned numbers. Over the 2025: roi — 181%, spend — $24,100, revenue — $67,767.
The campaign brought in $67,767 in revenue on $24,100 spent — 181% ROI; approval held between 42-61% depending on GEO, with Romania leading at 61%.
What we took away
- Reducing the share of invalid leads at the point of entry (country-code autofill, numeric keyboard) pays off better than chasing raw submission volume.
- Working with many low-limit accounts instead of a few high-limit ones adds operational load but stabilizes CPL when scaling.
- Rotating the pre-lander variant for repeat visits through a cookie router keeps traffic from "burning out" on the same page.
These numbers belong to one specific setup, geo, and buying period. Economics will differ on another offer or in another season — we always recalculate them before launch.